The Phoenix

Location


Address

133 Briscoe Lane
Newton Heath
Manchester

M40 2TA

Apply online at jwlees.co.uk/recruitment

Trading Facilities

An imposing detached building commanding a corner position, The Phoenix stands in its own grounds and has private car parking. This pub would suit a couple or single operator who would have the drive and ambition to be the very best in the area, and provide a great venue for quality cask ales and function capabilities.

A central downstairs bar servery, allowing efficient and economic service to two distinct trading areas. One side sporting a games room with established teams. The other side offers a relaxing lounge area that could easily lend its self to hosting live entertainment. This outlet also benefits from first floor function room. The next tenant should seek to maximise this competitive advantage if they are to make the most of the outlets trading potential. A targeted marketing plan customer service bias is considered essential.

This opportunity may well suit a local newcomer who is looking to gain valuable experience of their first pub without risk of large ingoing cost. Alternatively it would suit applicants that have the type of personality and character that would engage with and relate well to a cross section of the local community. The possibility to set the standards that others try to imitate and potentially introduce a food offering or cater for functions would only add too and bolster the potential revenue streams.

Private Accommodation

The private accommodation consists of one double and two single bedrooms, lounge, kitchen, bathroom and separate WC.

Ingoing Costs

Bond, stock & glasses £1,500 (estimated).

More Details

Email Phil Hughes (T: 07711 227604) or apply online.

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Our commitment to you

Finance

We keep the cost of taking a pub as low as we can. After all, we want personalities behind our bars not just people who have a few quid in the bank. A typical JW Lees tenant will need the following to take a pub
  • Trade fixtures and fittings (normally about £10,000)*
  • Stock and glassware (normally about £2,500)
  • A security bond (minimum of £5,000 – we pay you interest on it too!)
*Depending on the individual pub.

If you are struggling to get the finances together then get in touch, and we can usually help you.

Rents

We try to keep our rents at reasonable prices to allow you the opportunity to make a return Also, we don’t skimp on keeping our pubs in good order, so we base the level of rent on a fair level of maintainable trade for a competent licensee. When calculating the rent we look at all the income streams, and work out a rent based on a percentage of turnover, having regard for the profitability of the house.

Full Disclosure

A good relationship between the brewery and our tenants is based on honesty and openness. We will provide all prospective tenants with as much information as we can with regard to historic trading information, normally this will be the pub’s five-year trading history.

Insurance

JW Lees insure the property but the tenant is responsible for insuring the following:
  • Fixtures and fittings.
  • Glassware.
  • Personal possessions.
  • Stock and cash.
  • Third party liability (public and employer liability).
We can also help you get a competitive premium. In 2006 we managed to save many tenants over 50% on their insurance costs.

Repairs and Improvements

JW Lees have one of the most pro-active maintenance programmes in the industry, you’ve just got to look at our pubs compared to many of our competitors to see that this is true.

If there is an opportunity to carry out a development and improve the business we sit down and talk. If we agree the scheme, we confirm the funding and get on with it. No messing about.

Training

At JW Lees we have experience of dealing with experienced licensees and also with people who are new to the trade and need more help and support. We have a full range of training programmes and the brewery is a BII accredited training centre. Some of the courses that are regularly available include:
  • National Certificate for Personal License Holders
  • Basic Food Hygiene
  • BII Induction Certificates
  • Cellar Management
In addition we offer bespoke courses in: Merchandising, Employment Law, Accountancy and Health & Safety.

Support

Being a JW Lees licensee affords you a great opportunity to cash in on your entrepreneurial flair through your ideas, initiative and personality, but sometimes you need someone to bounce those great ideas off. Your JW Lees Area Manager is there to work with you through a formal monthly business review meeting and drop-in visits, as well as ways of building business for you and your pub.

JW Lees probably have the best Area Manager to Pub ratios in the industry, which means they are there for you and have the time to help. In addition to your Area Manager we offer other support services including:
  • Marketing - sales and promotional support.
  • Property - repairs and alterations.
  • Quality - predominantly cellar work and beer quality.
  • Distribution - deliveries.
  • Telesales - ordering.
  • Accounts - direct debits/invoice queries.